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    <lastmod>2014-05-20</lastmod>
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      <image:title>Video &amp; Digital - Profiles of Strength: Julie &amp; Charlie, Living with sIBM</image:title>
      <image:caption>Disease awareness video on sporadic inclusion body myositis (sIBM) featuring the perspectives of patients, their caregivers and an expert clinician. sIBM is a rare and debilitating disease with no treatments. The disease causes gradual and relentless muscle wasting, loss of strength, loss of mobility, inability to swallow, and can lead to death. We have also been working on branding the clinical trial program for Novartis -- for their pipeline agent under investigation for the treatment of sIBM  </image:caption>
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      <image:title>Video &amp; Digital - Profiles of Strength: Julie &amp; Charlie, Living with sIBM</image:title>
      <image:caption>Disease awareness video on sporadic inclusion body myositis (sIBM) featuring the perspectives of patients, their caregivers and an expert clinician. sIBM is a rare and debilitating disease with no treatments. The disease causes gradual and relentless muscle wasting, loss of strength, loss of mobility, inability to swallow, and can lead to death. We have also been working on branding the clinical trial program for Novartis -- for their pipeline agent under investigation for the treatment of sIBM  </image:caption>
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    <lastmod>2026-03-07</lastmod>
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      <image:title>Concepts &amp; Campaigns</image:title>
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      <image:title>Concepts &amp; Campaigns - CREATIVE QUICK TAKES</image:title>
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      <image:title>Concepts &amp; Campaigns</image:title>
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      <image:title>Concepts &amp; Campaigns</image:title>
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      <image:title>Concepts &amp; Campaigns</image:title>
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      <image:title>Concepts &amp; Campaigns</image:title>
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    <loc>https://www.meoppici.com/new-cover-page-1</loc>
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    <priority>1.0</priority>
    <lastmod>2026-02-26</lastmod>
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  <url>
    <loc>https://www.meoppici.com/aboutme</loc>
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    <lastmod>2026-02-09</lastmod>
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      <image:title>About Me / Contact</image:title>
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      <image:title>About Me / Contact</image:title>
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      <image:title>About Me / Contact</image:title>
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    <loc>https://www.meoppici.com/articles-and-clinical-reprints</loc>
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    <lastmod>2025-12-02</lastmod>
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      <image:title>Articles &amp; Reprints</image:title>
      <image:caption>This section includes a number of original journal articles and reprints that I have ghost-written .  Each of these articles were researched, outlined, and written by me -- working with the client and physician author -- and submitted for publication.</image:caption>
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      <image:caption>"Private View" column, Medical Marketing &amp; Media. February 2016</image:caption>
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    <lastmod>2025-12-03</lastmod>
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    <lastmod>2025-12-03</lastmod>
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      <image:title>Digital &amp; Video</image:title>
      <image:caption>CUTAQUIG US HCP WEBSITE</image:caption>
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      <image:title>Digital &amp; Video - OCTAPLAS US HCP WEBSITE</image:title>
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    <lastmod>2025-12-03</lastmod>
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      <image:title>DTP &amp; DTC</image:title>
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