Cardiology brands have also occupied much of my professional career: anti-hypertensives, anti-platelets, and anti-coagulants. I was the lead writer on the Plavix pitch, an account we continued as AOR for 9 years until the brand went generic. This led to an opportunity to pitch a Plavix competitor, Brilinta, which I oversaw all Professional and Patient copy. In just a little over a years time, Brilinta grew to become the largest account in the history of McCann Health, along with a MANNY Award nomination for Best Brand Team.
